We are already an enthusiastic part of the classic car community, between us running around thirty classic cars and have experienced first hand the many benefits of club support. We now want to do our part to help preserve the hugely valuable knowledge and support they provide.

Using our extensive experience in digital services and marketing, we have developed a set of products and services specifically designed to support classic car clubs and give them the presence and tools normally only available to much larger organisations.

With the advent of the web, social media and mobile services, the way we find and digest information has changed dramatically and the range of information available has vastly increased. People – especially younger generations – have very different and higher expectations than ever before. Increasingly, it is these generations who are becoming classic car enthusiasts and owners, and we are now at an inflection point where clubs must respond to these new demands to stay fresh and relevant for the years to come.

In conversations with our clients, we have heard about many issues facing clubs today and there are some common themes:

We have been talking extensively to members of clubs, classic car owners & enthusiasts as well as those who have no more than a mild interest in classic cars. Understanding these different views has helped us shape plans to improve membership levels and member benefits for our Classic Car Club clients. There is a broad range of services offered by many clubs, but few are comprehensively represented in the digital domain. As well as the basic magazine, website, insurance discounts and support, there are many more new ways to communicate and support members.